Articles - Growintoflow

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The dangers of the EU Green Claims Directive (when everyone applaudes, take a step back)

While holding a lot of much needed potential for healthy disruption, international regulations have grown to be a two-edged sword over the last years – if not before. What are dangers to be aware of around the EU Green Claims Directive?

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EU Green Claims Directive

What you need to know and how to respond (and when)

With the latest EU directive, all claims of sustainability have to be confirmed by independent third parties. Vague claims that can’t possibly be proven will be outlawed. As the EU makes a larger move against greenwashing, companies and their marketers will see serious regulatory disruption. How to sail safely?

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Neuro Marketing

How to sell products worth explaining: A roadmap

There is a lot to say about your product? Whatever makes your innovation stand out, doesn’t necessarily sit well with shrinking attention spans. Sustainability doesn’t always translate into an edge in communication. This article gives a roadmap on how to make it happen.

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Neuro Marketing

Why sustainability doesn't sell itself, and 2 stone-age brain triggers that will

A 2021 study found that new sustainable product launches lose against their unsustainable competition – and we can't afford it. To sell sustainability successfully, align with how our brain is processing information since hunter gatherer times.

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Carbon Sequence - Part 6/6

Carbon: Have we not only gotten it wrong, but somehow upside down?

Not only is life entirely based on carbon, but even atmospheric CO₂ could turn out to be a good actor – instead of a villain that we need to lock away underground. How to make sense of this?

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Carbon Sequence - Part 5/6

Carbon footprint, carbon credits, carbon … trackers?

As an extension of the individual carbon footprint and carbon credits, we are now awaiting to be blessed with personal carbon trackers. What to expect, what to be aware of?

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Carbon Sequence - Part 4/6

Offset take-off: A billion dollar market set up for mindblowing returns

Is carbon offset all heartfelt environmental concern? Or could the expectation of historic investment returns introduce other motivations? Let's see what this market has in store and what its future projections look like.

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Carbon Sequence - Part 3/6

The global climate has a heartbeat

‍Do we see an unprecendented rise in atmospheric CO₂-levels, leading to record temperatures never seen before? Not at all, both had been at higher levels before, and these didn't always correlate. What does this say about the anthropogenic in climate change?

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Carbon Sequence - Part 2/6

Global CO₂-levels and temperatures are bad criteria to measure sustainable progress

We have this weird obsession with CO₂-levels and the global climate, but true sustainability takes more than burying some carbon bricks underground. What have we overlooked?

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Carbon Sequence - Part 1/6

Is carbon really the enemy?

We aim at carbon to soften our environmental impact, but are we aiming at the right target? Looking at life in general, carbon doesn't seem so bad, as life around us is entirely carbon-based. What does this mean?

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Sustainability strategies

Why top managers and industrial engineers still miss the mark

In the past decades and up to this point in time, our economic paradigm has it’s focus on making things more efficient. Chances are that if you studied the classical way of engineering, industrial design or management, you are in the habit of dancing to this exact tune while forgetting about eco-effectiveness.

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14 objections to Cradle to Cradle - Part 2/2

How much can we truly upcycle?

What do scientists have to say about the technical vision and implementation challenges of Cradle to Cradle? Let's cherish their feedback and consider their points with scrutiny – not gobble it all blindly just because it’s scientists talking.

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14 objections to Cradle to Cradle - Part 1/2

Can we actually be good for nature?

What do scientists have to say about the biological vision and philosophy of Cradle to Cradle? Let's cherish their feedback and consider their points with scrutiny – not gobble it all blindly just because it’s scientists talking.

Explore the intersection of applied psychology, critical thinking and effective digital communication

The dangers of the EU Green Claims Directive (when everyone applaudes, take a step back)

What you need to know and how to respond (and when)

How to sell products worth explaining: A roadmap

Why sustainability doesn't sell itself, and 2 stone-age brain triggers that will

Carbon: Have we not only gotten it wrong, but somehow upside down?

Carbon footprint, carbon credits, carbon … trackers?

Offset take-off: A billion dollar market set up for mindblowing returns

The global climate has a heartbeat

Global CO₂-levels and temperatures are bad criteria to measure sustainable progress

Is carbon really the enemy?

Why top managers and industrial engineers still miss the mark

How much can we truly upcycle?

Can we actually be good for nature?