Hit resonance, expand yourself, stay real

What's money worth if it doesn't support planetary regeneration and the human becoming story? To open the faucet on regenerative funding requires the right answers to tell a good story.

What's the difference between strategy and marketing? What's an information hazard? How to make information 'sticky'? And how does this all add up to propell your mission forward?

Soo … exponential technology is here. What to make of it? Resist it, discard it – or find its point of maximum constructive leverage?

Effort to results ratio is not made equal across the digital communication landscape, some efforts wipe your results clean from pointless sweat and make things feels just a little easier. What are those?

Landing pages are designed to do a specific job, yet narrow goals have done much damage in the world. How to go about it with some nuance and grace – while staying effective and getting results?

By disingenuous use, we have deflated the semantic charge of quite a number of words, with subtle but dramatic consequences. In your communication today, what can you do differently in order to spark the action that's required?

Words that once sparked emotions, carried meaning and provoked action … now get scrolled over. What happened? Have our minds changed? We're a species in need of reorganization, but the tools to organize have turned rusty. What now?

The interplay between marketing and recession is not obvious or intuitive, but the right decisions can make all the difference between mid-recession nose dive or post-recession success. A measured response will suit you better than a fear-based fumble. How to use a crisis to get an edge on your (unsustainable) competitors?

»Humans are nothing but a pest on this planet!« Concerningly widespread, it's a somewhat understandable position in light of our wreckingball impact on Earth's vital systems. Still, there is a different position and self-image available to us. How do we qualify?